Expiring Domains and a Question
- Filed under: Domains
- Date: May 20,2008
We all know that expiring domains is the way to go once you can afford to purchase them. These can reap immediate results with adsense or with BANS if you pay attention to what you are buying.
As many of you know I bought an expiring domain that had a showing PR0 site but was able to put up adsense and consistently make over 5 dollars per day without any link building. Why was I able to do this and what does it have to do with the question and the point I am trying to make with this post?
What I want to do is to get all of you thinking about this. Lets not just rely on people to tell us the way Google works, but lets begin to understand why and how Google works. With that in mind I have asked this question in the video of why a site can rank for a specific term above another site that has thousands of inlinks. I ask that you not be afraid to respond to this question, and start reasoning on why Google would rank a site that has almost nothing as far as links above another. Please listen to the video closely. Very closely and look at just what I am asking and the factors I have included in this question, then give me your thoughts on this. adsense blog links pagerank
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12 Responses for "Expiring Domains and a Question"
I think that the answer would be that content and how it relates to the search term and the age of the url both play a role in how it ranks not just links. Even though someone may have a lot of links those two other factors will be a part of the equation. So as an example, you could have a lot of links for “snake bites” and rank well for that term but your content may not be related to the search term “snakes as pets” so even though the site is related, it won’t rank well for “snakes as pets”. Then add that to the age of a site snakesaspets.com with no links and you might be able to out rank snakebites.com for kw phrase “snakes as pets”
Hope that makes sense and I hope it is right.
To answer your question, BestSnakes dot com with content thats 5 yrs old, PR0 and no inlinks can possibly outrank CoolSnakes dot com with thousands of inbound links due to the fact that BestSnakes dot com could have more keyword authority for the keyword, BestSnakes.
And the keyword authority was probably established due to the age of the content that anchored BestSnakes, and the on-page optimization zeroed in on that keyword as well (similar to Court’s keyword sniping concept).
Domain maturity. I have domains that are 6 yrs old with no inlinks and one page of content that outranks some of my newer domains less than 2yrs old. The only way I can explain it is domain age.
Justin,
Where are you getting preowned domains for $5? I know GoDaddy is running around $10, so $5 would be a great savings for me!
Perhaps for a few reasons:
First, the pr0 domain may have had a link or two from an authority site which may no longer be operable.
Second, the pr0 domain may have had strong relevant on-page content previously ranking well on Google for its keyword phrase.
Third, the domain was never on the black list found on domain tools and was able to reenter the serps without any down time.
In all of these cases, Google’s memory/history of this particular domain/site was otherwise favorable.
I’m liking these comments guys, keep them coming some of you are on the right track and are correct about some things here.
You already told me the answer so I won’t say anything
@BudgetBoy
Here ya go - freshdrop.net
Aside from the age of the domain bestsnakes .com and that the search term “best snakes” is part of the domain name, here’s my guess… er answer:
The site bestsnakes .com had great content. By that I mean, the content contained related keywords to the original search term that told the algorithm that the site is about “best snakes” or even just snakes in general.
Assuming that the algorithm remembers that bestsnakes .com was about snakes, I pick up the domain and build a site about snakes. By doing so, the algorithm awards me the ranking because it sees the new site as simply an update of the previous one it remembered.
Or perhaps, because the new site content is related to the previous content, the algorithm gives it a boost in ranking — at least against newer domains like coolsnakes .com.
It is definitely the age of the domain with the targeted keyword in the domain name. You will get bonus points from Google for having the keyword as the name of the domain and name of site.
All links pointing to this site will already have your targeted keywords in them.
How about this… It has few inlinks and never updates its content so it never/rarely gets crawled, yet its in the index. It established its PR and keyword authority under an older version of the algorithm and retains it because it never gets crawled. naa that can’t be right…..
Many good answers so I won’t repeat them but what is the answer Justin?
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